I can’t quite believe it, but the bash is nearly three years old. *Weeps with pride*
Each year it continues to grow in size which means what we do needs to grow in size too.
Sure, it’s a big blog social, but that doesn’t mean we don’t take it seriously. What started out as one nosy blogger more desperate to meet the friends she’d made online than stay safe and introverted behind the screen, is slowly turning a beast.
One day, I hope, the BASH will be a huge blogging festival. I can dream, right? Besides, I brainwashed the minions into obedience before they knew what they were signing up to and I have plans to recruit more. SHHH, they’ll never know.
So this year, we decided to overhaul the Bash, logos and all. The lovely George Grey, used by both Geoff and Hugh for their cover designs, has upped the BASH anti and given us a much slicker look.
Ladies and gents, the new bash logo… Continue reading
I know what I know about branding from trial and error and total cheese-covered fuck ups. This has become a delightfully twisted journey to publishing full of encounters with big bitches like hindsight and a bunch of lessons learned too late.
I am not a marketeer by profession, so don’t expect technical wordery, theoretical mumbojumbo or any other professorial nonsense. This post is just the culmination of my obsessive fascination of all things marketing and brand creation.
Do you know who you are as an author or what your brand is? Or even how the fuckins you’re meant to figure it out? No? Let me help… Continue reading