I know what I know about branding from trial and error and total cheese-covered fuck ups. This has become a delightfully twisted journey to publishing full of encounters with big bitches like hindsight and a bunch of lessons learned too late.
I am not a marketeer by profession, so don’t expect technical wordery, theoretical mumbojumbo or any other professorial nonsense. This post is just the culmination of my obsessive fascination of all things marketing and brand creation.
Do you know who you are as an author or what your brand is? Or even how the fuckins you’re meant to figure it out? No? Let me help…Continue reading →
Today is the last instalment from my lovely friends, who have been keeping my blog stocked with juicy tidbits in order to give me time to finish my book. A huge thank you to everyone who helped out, without you, I wouldn’t have had time to finish it
But today, I welcome the lovely Helen Jones, to talk about book covers. I recently talked about mastering your genre’s book cover. But Helen goes into a tone of useful things you need to consider, that I hadn’t even thought of. So her post was super useful for me this week, because I just sent off my cover design brief! *squeal*. Without further ado…. Helen… Continue reading →
I’m not shallow…But I definitely judge a book by its cover.
Shit. That makes me shallow doesn’t it?
Ah well, fuck it. At least I can admit it.
I’ve been thinking about marketing a LOT recently. Minus a total meltdown last week and a decision to bin (and subsequently re-write the last 30K of my book), I am still on track to send my book-baby to beta readers on 30th September.
Being the incessant 5 steps-a-head planner that I am, it means my mind is on marketing, book covers and that big ol’ scare-the-shitsicles-out-of-you decision: Do I run the poison, trap-infested gauntlet to a publishers door? Or drown in the overly saturated ‘Amazon’ rainforest of books as an indie? As it happens, I’ve finally made my mind up, but I’ll leave that for another post.
Book covers are without doubt, THE most important marketing decision you’ll make. Fuck it up, and you can watch your readers Foxtrot Oscar into the sunset, never to return to your bookshelf! So, I’m sharing my research and the lessons I’ve learnt in preparing to have my book cover designed. Continue reading →
A friend recently suggested I take some time to look at Canva. I tried not to raise an eyebrow, time is not a commodity I can spare much of to learn new things. But I trusted their professional suggestion and trotted along to investigate this new fangled site.
Having scrutinised it, I have to say I highly recommend it as a design site. For those of you who don’t have photoshop and illustrator its the perfect substitute. It has a plethora of professional looking templates for everything from book covers, blog photos, infographics, flyers, posters, cover photos… anything you could want it has pre made templates which you can edit to your hearts desire.
If you want to increase your blog traffic next year I am certain this tool will help.
Blog post pictures. They are, if you don’t know how to do them, a bit of a mystery.
I have had a couple of lovely compliments recently about the photos I use to start my posts, (thank you, and blush!). But what it’s resulted in, is me sharing my photo tweaking knowledge with others. So I thought it might be useful to share that knowledge with everyone else.
If you would like to know how to make photos like mine, or ones in your own style, then read on. Continue reading →
A friend of the wife’s asked me to design a rapier sword tattoo with the words “the three musketeers” etched into it and some birthdays…..you can even see my cats muddy paw prints in the top corner *sigh*!!