Tag Archives: publishing

7 Book Launch Lessons – #1 Book Marketing Mindset #MondayBlogs

Ahh, ‘marketing,’ that filthy word writers hate slightly less than ‘self-promotion.But, marketing is what sells our books, generates an audience and builds a fanbase… So why the apathy folks?

Whatever the reasons (unbridled imposter syndrome, unfathomable irrationality, a case of lost-your-fucking-mind-itis), we can’t help but cringe, whimper and cower away from saying those dirty words.

*cough… buy my book…please…*

Okay, maybe that’s a little unfair. We do say it… Just the once mind, and only quietly using our best polite-British voice.

*forehead slap*

Let’s get a grip, shall we?

If you’re even half serious about selling books or writing full-time, then you’re going to have to get with the self-promotion program, and fast.

Did I mention that I published a book…?

Cause I have…

It’s called 13 Steps To Evil, and you should probably check it out…

See… that wasn’t too bad, was it? No one died because I promoted myself, and I’m only sweating and twitching a little bit! *deep breath* *reaches for paper bag*

Before we move into hardcore tactics – here’s the ‘what I’ve learned about marketing through publishing my first book 13 Steps To Evil stuff.’ Continue reading

30 WRITING COMPETITIONS with Amazing Prizes

Every few months, I like to collate a bucket load of writing competitions and plonk them in a post for you to peruse and enter at your leisure.

I say it all the time, but writing is a muscle. If you don’t exercise it, you’re guna lose it and that doesn’t mean always writing long novel-like prose.

Short stories are like the caffeine of writing. They give your muse a jump start shot of adrenaline and get your brain working in ways you never imagined. Why not make it your goal to enter a comp a month this year?

I’ve only listed first prize winnings this time to save time and as always PLEASE CHECK THE RULES for any competition you enter. There are always details and nuances that you have to adhere to, I have not included them here.

Here’s a list of 30 competitions with big prizes. Clearly enter the first one immediately :p Continue reading

13 Steps to Evil – How to Craft Superbad Villains – Cover Reveal

Today is a big day, for a lot of reasons… I’m still breathing for one, that’s always an achievement. But the real reason is because today is the day I reveal the cover of 13 Steps to Evil – How to Craft Superbad Villains.

I know cover reveals are a big and exciting moment for anyone, but frankly, I am a little terrified!

The first reason it’s daunting is because this is my first book…Okay, technically, it’s my second, but it’s the first one being published. Which means this is the first time I’ve done a cover reveal.

The second reason is because until now, I’ve been able to back out. I might have said I was writing a book, but there was no proof! Other than me being supremely antisocial and hiding away behind a laptop screen for months, who was to say I was doing anything? Maybe I was scouring the internet for the best small arms deals, or for Darth Vader lego sculptures made by the hands of the real Santa.

Book? What book? Phsst.

There was no evidence of book related projects, until now…..  Continue reading

New Website Launch – Sacha Black Books – Coming Soon #MondayBlogs

img_0441I’m doing something exciting… At least I think it’s exciting. So much so I’m liable to wee my pants.

I’m launching a new website. A new blog. See, I made a bit of a school boy error when I started this blog, I focused solely on non-fiction, and I swore, a lot.

Now, that’s great, if you read non-fiction or are a writer, or have dark sense of humour like me. But not so good for  if you’re trying to attract fiction readers of a very specific genre.

DEEP SIGH. 

So here is me, warming you up to the fact that come January I’ll also be blogging somewhere else… That doesn’t mean this blog will go. Oh no. This blog-badger is here to stay. I’m just going to make my life supremely difficult and have two sites!  Continue reading

How To Be A Smart Author in 2017 – 3 Simple Tools

smartThere’s enough bull shit and hot air on the web to fill an army of hot air balloons. It’s confusing. It’s irritating and frankly it’s totally overwhelming.

But here’s the thing, if you’re an indie author, then the only thing that matters is what you want, what you think, and what you decide.

It’s almost mind-boggling. There aren’t many decisions that are just ours any more. Sometimes I swear societies need for control has gone insane, it’s like their trying to control every single breath we take.

But not as indies. We stick our fingers up and give the corporate conglomerates a big fuck you. Our writing is the product of our minds and our minds only. It’s yours, and no one else can have it, or tell you what to do with it.

But that also means you’re on my own. Where you take your stories is up to you, as is the marketing, the business, the strategy, and the publication.

I’ve said this before, but next year is big for me. I’ll be publishing my first and second, and hopefully third and fourth books. It’s been an excruciatingly slow road to get there and I don’t want to fuck it up now I’m this close. I don’t want to go into to next year disorganised, unplanned and not knowing what I’m doing.

So cut through the crap, and make 2017 you stop listening to everyone else and do it your way. If you do anything, then use these three simple tools and make 2017 your year. Continue reading

Forget #Halloween Here’s 6 Reasons The Publishing Industry is Terrifying

industry-fear

I hate Christmas because it’s eye-twitchingly expensive. Mostly we spend it in the car or feeling bloated from greed. I don’t eat meat and honestly, I don’t really drink either, so the prospect of Christmas does not fill me with fluffy tinsel covered unicorns of joy. When I think of Christmas I think of the Grinch and smirk.

But Halloween, I don’t just like, I love it. And not for its real purpose of remembering the dead, or its meaningful roots derived from Irish mythology and Christianity, but because it’s filled with the weird and wonderful.

Halloween is the one time of the year when judgement stops and everyone is free. Ugly masks and unusual make up suddenly become acceptable, celebrated even. Fancy dress is no longer an oddity served with a raised bushy eyebrow, it’s compulsory.

Halloween has never been scary to me, but the writing business is and so is the publishing industry. 2017 is nearly upon us, and that means, that by hook or amputated butt cheek, I will be publishing next year.

So in a salute to Halloween, here’s 6 things I find terrifying about writing and the publishing industry  Continue reading

Capture Your Marketing Voice – Know Your Messenger in 3 Steps With @cynthiatluna

Today brings another guest post – This one is from marketing professional and bloggers bash attendee all the way from Switzerland, Cynthia T. Luna. Cynthia is the author of Write Your Marketing Strategy a fab marketing book which I had the pleasure of beta reading.

Cynthia is filling in for me today while I catch up from months of ignored admin having finished Keepers and even more ignoring of said admin as I am balls deep in my non-fiction book 13 Steps to Evil – An Writer’s Guide to Creating Better Villains.

So, Cynthia, you hero, thank you for coming, it’s an honour. This post is an excellent lesson for any author stuck on how what to say when marketing their book.


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Trad vs Indie – A Debate on The Future of Book Publishing

future-of-booksSo I did it. I tweaked my final comma, dotted my final I and after writing an email that gave me hives, I pressed send and off went my bookbaby to five terrifying awesome beta readers.

I sat for a while. Motionless. Except for the rapid blink of my eyelids at the completely blank screen. There were no more words needed. What in the fucksticks was I meant to do now? Then the realisation slowly crept in… I HAD NO BOOK. IT WAS GONE. LIKE REALLY GONE. The book that had consumed me for nearly two years, was no more. Holy mother of almighty fuck.

Wana know what happened next…?

I freaked the fudgebuggins out, thats what. It took exactly 4.3 milliseconds before I combusted in a violent meltdown. I really regretted sending it. HOW COULD I SEND IT OUT TO REAL PEOPLE…Obviously its a pile of shite. A fact of which, even the halo holding hand of god couldn’t dissuade me of.

And to my utter fucking horror, I realised there is no ‘unsend’ button. What self serving artificially intelligent email company DOESN’T HAVE A RECALL BUTTON???

FUCK. Like fucking fuck. With six side orders of FUCK MY ACTUAL FUCKING LIFE.

I spent the next 12 hours listing eleventy hundred things that were wrong with my novel. The list included everything. EVERYTHING. Not just main characters, arcs and endings. Oh no. I attacked the detail too, no comma, speech mark or paragraph spacing was left unscathed.

I made the mistake of voicing these concerns to some bastards wonderful friends who told me to pull my shit together before they sent a BitchSlapOGram to my front door. I listened. Just. And only after several more hours of wallowing in a seriously impressive vat of self loathing and book related hatred.

SonOfABitchWhatHaveIDone?

Okay. I’m done. Moving on.

With continued interruption to the schedule, today, I want to debate. I want to know what you think about the future of publishing. Of course, I have brought together some interesting facts and articles and some points of note. So I hope you bought your most opinionated self cause I’m interested in what you got to say. Without further ado…

Let’s talk the future of publishing.


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Understanding YA, NA and MG – A Writers Bible

YA NA MGOne of the most salient memories I have from childhood, was the desire to grow up. I was like the opposite of Peter Pan. I couldn’t get old fast enough.

Sixteen was this magical creature where suddenly I would be grown up and allowed to do lots of things. I’d be a ‘real’ teenager. Sixteen came and went, and then eighteen arrived and before I blinked I was twenty-one. By the time I was twenty-five, I realised I’d made a heinous fucking mistake.

Adulthood is the equivalent of being slapped daily with a decomposing Kipper infested with rabies. My life was filled with a suburban nightmare, bills, a work monotony that could make paint drying seem like the Oscars and a side order of fuck my life.

Peter Pan syndrome rapidly kicked in. I wanted to be a child forever. I rebelled against the rules, had a bit of a break down, got very fucking drunk, had my skin inked and then bitch slapped the sense back in. I had to tell myself:

That magical envelope was not going to fly down my chimney and whisk me off to wizarding school, neither would Edward Cullen fall in love with me and make me immortal, and sadly, I had neither angel nor demon blood, so I wasn’t a shadow hunter either.

I spiralled into an intensely primal binge fest of YA fiction and TV series and then I had an epiphany. If I wrote it, I could live it.

But understanding the differences between Middle Grade (MG), Young Adult (YA) and New Adult (NA) fiction is easier said than done. Continue reading

How To Snag a Publisher First Time With Your Synopsis

How To Snag A Publisher First Time With Your SynopsisMy lovely writing tutor Esther, recommended a brilliant phenomenal book: Write a Great Synopsis – An Expert Guide by Nicola Morgan. Now I don’t have much time to read, and shamefully I have only read a handful of books this (last) year. But this nifty little critter is 54 pages.

1. If you don’t have time to read 54 pages to help you write your synopsis then give up now.

2. These are not 54 normal pages. They are 54 pages littered with the purest gold dynamite I have ever experienced.

3. Go immediately to amazon and purchase this book, here! I promise you it won’t disappoint.

You know me, can’t help but share what I learn, and these nuggets blew my mind: Continue reading