Tag Archives: Self-publishing

Should Authors Publish Wide or be Exclusive to Amazon?

If you want to sell books, then it’s not enough to just be good at writing anymore. In fact, being good at writing doesn’t really mean shit, (something I hate, but I can’t argue with the truth).

I watched a Chandler Bolt from Self Publishing School tutorial and he recounted a quote, from (I forget who), some big named best-selling author who was talking to a newbie about to publish.

This young author asked how the best selling author did it, how he sold so many books. To her disgust, he said it wasn’t about writing good books. He freely admitted he wasn’t the ‘best writer’ in the world. His accolades didn’t say “Best Quality Writer” or “Most Like Shakespeare” oh, no. His accolade said “Best-Selling Mofo” the only thing he (and subsequently the newbie writer) needed to be good at was selling.

I’ve talked about Author Earnings before, it’s a report on the whole book industry from Data Guy and Hugh Howie, something that I like to ponder on regularly. If you’re taking book selling seriously, then I think studying the industry is important. You don’t want to establish yourself as a writer and then get side slammed because one of your platforms for selling books closes. I look to the future a lot, and I talked about the debate between the indie and traditional publishing routes back in September, but today I am pondering the latest Author Earnings report, and what it might mean for us writers. Continue reading

6 Writing Tools You Can’t Live Without in 2017

Last year saw me complete and edit no less than two manuscripts. That’s good, but it’s not enough to get me writing full-time. So this year, I’m even more ambitious. In 2017, I want to publish not one, but five books. Yes, I know, my sphincter tightened saying it too.

Given I am a mum to a toddler and I work full-time, it’s ambitious, utterly mindfudgingly insane. But YOLO bitches, if I don’t start publishing a lot of books soon I’ll spend another year watching my glorious dream disappear in a vat of sludgey self-loathing and word-turds. I’d rather cut out my left ovary and eat it than go another year without publishing (and that is saying something I have been a vegetarian for 28 years).

BUT, publishing five books in one year is not going to be easy. Over the past six months, I’ve been building up a set of resources to help me be super efficient. Besides, everyone knows I love to share my process, and what better way, than being totally transparent with all the tools I use.

So here is my list of 6 recommended tools to help you be as productive and efficient as you can in 2017. Continue reading

Capture Your Marketing Voice – Know Your Messenger in 3 Steps With @cynthiatluna

Today brings another guest post – This one is from marketing professional and bloggers bash attendee all the way from Switzerland, Cynthia T. Luna. Cynthia is the author of Write Your Marketing Strategy a fab marketing book which I had the pleasure of beta reading.

Cynthia is filling in for me today while I catch up from months of ignored admin having finished Keepers and even more ignoring of said admin as I am balls deep in my non-fiction book 13 Steps to Evil – An Writer’s Guide to Creating Better Villains.

So, Cynthia, you hero, thank you for coming, it’s an honour. This post is an excellent lesson for any author stuck on how what to say when marketing their book.


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Street Teams – The Smart Author’s Tactic for Book Launches

If I continue my night owl tactics and don’t… you know, die of exhaustion first, then next year I will be launching not one, but six books. That’s the aim anyway. Much as it’s traumatised me not to publish sooner, I’ve been sitting on these books for a reason.

It terrifies me to say it, but 2017 will see me publish actual, word filled, hold in your hands books, and hopefully, a few of them.

But any author worth their salt, knows they can’t and shouldn’t be launching alone. Visibility is the one thing that connects indies to new traditionally published authors. I say it all the time, but Amazon, is a rainforest of books. Getting seen in any part of it is difficult.

We might day dream about coffee shops and alone time to ink our hyperbolae in peace, but getting a book from chapter one to finished product isn’t a one man job. While the writing might be, there are beta readers, cover designers, formatters, editors and reviewers that help with the rest. If writing a book isn’t a one man job, why should launching one be?

Mastering a book launch isn’t really about the big day, it, like anything you anticipate for a while, is  a bit of an anticlimax. Besides, if you want sustained sales, then don’t focus on the launch. Focus on the lifetime of a book. It’s not about its first day, or week, or even its first year. It’s about optimising that book as an asset, it’s a product you can earn from again and again and again, so why worry about getting sales in it’s first week. You want to be worrying about getting them for the next ten thousand weeks.

Launches are about driving yourself crazy and into a six foot deep grave through stress sustained activities over long periods, garnering stacks of reviews, running competitions, paying it forward for other authors, teaming up or compelling your own boxsets and unfortunately, paying for advertising.

I’ve been doing a chuff load of research on marketing and book launches, so today, we’re talking street teams, and for anyone willing, there’s a personal request from me, to you, to join my street team.


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4 Top Tips For Self-Publishing Your First Book With @Pokercubster

Self pub tipsWriters have a shit load of decisions to make:

Who to kill today, knife em or hang em, daily word count totals, book prices, whether to drown your book blurbing sorrows with vodka or wine… the list goes on.

But one of the biggest of all decisions of all is whether you’re going to run the rat race to traditional publishing, or  push the shiny red button yourself and claim the indie badge.

I made my decision. My blood runs thick with indie colours.

Publishers have their place, I’ll never see my books in a store *weeps* but that sure as shit ain’t enough of a reason for me to go begging book in hand to their doorstep.

Maybe there will come a time when I might need them and I’ll wander up tail between my word covered thighs. But I haven’t slaved over my book for two sodding years, only to be told what cover I’m having, or when I can market or change the price or a myriad other things that would piss me off and I certainly ain’t accepting the 79p pittance for a book sale.

When this goes live, I’ll be in Paris, so your comments might be delayed in appearing.


Today’s lovely guest is the gorgeous and totally glam, Debby. Someone who has become a dear friend to me through the blogging world and one I truly hope to meet her.

Debby is a self-published author who has taught me more than a thing or two over the time I’ve known her. Today she’s giving us top tips on self-publishing.


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