I was going to say 30 -50p so I suspect thats probably right.

I wonder what the best bid-per-click point is that will guarantee some action? I know one writer that pays $0.35 a click.

That’s good to know though – I am only just starting to think about Ads but all these lessons you’ve given me are helping loads, so thank you 🙂

Yeah I’d heard that, that the more you bid the more likely you are to win. But of course it favours the rich, doesn’t everything?! SIGH

Amazon ads were not the only ads for this campaign. I am also running ads with Book Sends (on 5-3 and sold 8); e-Book Soda (today), Riffle Select on 5-17, and Book Gorilla on 6-9. So even if Amazon doesn’t run many ads resulting in no clicks, then a few books will still sell through the other ads from those other sites.

The challenge with running all these ads through different sites is coordinating the dates. If you plan to run a limited sale for a few days it is almost impossible to schedule all of those different sites in the same time span.

Well, this Amazon ad campaign that was approved by Amazon was the ad campaign that sort of stalled and/or didn’t get started, because Amazon hasn’t run many ads as of yet (less than 300 with not one click through) and I learned that is because my approved ad is competing with the ads of other authors in the same genre who bid more money for each click. The click through bid amount is what determines who Amazon runs ads for even after Amazon approves an ad request.

My first ad campaign for a memoir must have had no competition (I bid the same price per click) because in 8-days Amazon ran almost 20,000 adds with about 160 clicks resulting in 13 sales.

For this ad campaign, with no clicks, it costs me nothing but then there are no sales from the ad campaign. I’m learning. Next time I’ll bid more per click.

It turns out that Amazon ad campaigns are a competition based on how much you bid for each click. The low bidders end up with non-starters.

Does this method favor the corporate publishers because they have deeper pockets?

I completely agree about paid ads. That’s the thing, we HAVE to advertise now, the forest is just too big to rely on a chance finding. I too will be doing paid ads. I’ve actually taken Mark Dawsons course in order to do them. I am just prepping up now. 😀

lol. Well the ad must have been going a while now because I am useless and got burnt out and stopped blogging. But I am back of sorts now, so tell me how it went?

The 60-day AD for “Running with the Enemy” was accepted by Amazon and it will start on 4-15 and run through 6-17. I didn’t submit my most successful book. I want to run ads for my three losers first before i submit my #1 book.

Ranked according to sales (2,161), I submitted #3 on the list.

The book that has sold the smallest number of copies and has the fewest Amazon reviews is #4 (117 sold so far) “The Redemption of Don Juan Casanova”. Number four is dying a long, slow death in a desert where there are few or no readers. It’s safe to say that few want to read a murder mystery about a main character who was raised to be a Lothario and is addicted to serial seductions.

Actually, the Amazon ad campaign is probably a day or two more than 60 days.

The challenge has been to find new readers for each book I’ve written because I change genres every book. It’s like starting over and finding a new lover after a divorce.

What can I say, I’m only following what my cursed author’s muse says to write.

Sorry that I rambled on. No really.

:o) LOL

It’s been one of those mornings. I think I’m going to write a Blog post about this topic, sort of.

How is the 60 day add going?