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	<title>content creation Archives - Sacha Black</title>
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	<title>content creation Archives - Sacha Black</title>
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		<title>251 Reels, Marketing, and Social Media for Authors with Lara Ferrari</title>
		<link>https://sachablack.co.uk/2024/07/17/251-reels-marketing-and-social-media-for-authors-with-lara-ferrari/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=251-reels-marketing-and-social-media-for-authors-with-lara-ferrari</link>
					<comments>https://sachablack.co.uk/2024/07/17/251-reels-marketing-and-social-media-for-authors-with-lara-ferrari/#respond</comments>
		
		<dc:creator><![CDATA[Sacha Black]]></dc:creator>
		<pubDate>Wed, 17 Jul 2024 05:00:11 +0000</pubDate>
				<category><![CDATA[Author Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The Rebel Author Podcast]]></category>
		<category><![CDATA[writer]]></category>
		<category><![CDATA[audience building]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<guid isPermaLink="false">https://sachablack.co.uk/?p=12385</guid>

					<description><![CDATA[<p>Hello Rebels, welcome to episode 251 of The Rebel Author Podcast. Today, I’m talking to Lara Ferrari all about Instagram and social media marketing for authors. In this episode we cover:  Utilizing Instagram reels as an author Strategies to engage your audience on Instagram What an ‘audio bank’ is and how to build one Using [&#8230;]</p>
<p>The post <a href="https://sachablack.co.uk/2024/07/17/251-reels-marketing-and-social-media-for-authors-with-lara-ferrari/">251 Reels, Marketing, and Social Media for Authors with Lara Ferrari</a> appeared first on <a href="https://sachablack.co.uk">Sacha Black</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><i><span style="font-weight: 400;">Hello Rebels, welcome to episode 251 of The Rebel Author Podcast. Today, I’m talking to Lara Ferrari all about Instagram and social media marketing for authors.</span></i></p>
<p><iframe style="border: none; min-width: min(100%, 430px); height: 150px;" title="251 Reels, Marketing, and Social Media for Authors with Lara Ferrari" src="https://www.podbean.com/player-v2/?i=5hj5z-16666b4-pb&amp;from=pb6admin&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=&amp;logo_link=episode_page&amp;btn-skin=11" width="100%" height="150" scrolling="no" data-name="pb-iframe-player"></iframe></p>
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<div class="container list-container">
<div class="row row-cols-1 row-cols-md-4 pt-4 g-4 mt-0 episode-content cc-episode-list episode-list-type-list">
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<div class="episode-description">
<p><strong>In this episode we cover: </strong></p>
<ul>
<li>Utilizing Instagram reels as an author</li>
<li>Strategies to engage your audience on Instagram</li>
<li>What an ‘audio bank’ is and how to build one</li>
<li>Using the ‘remix’ feature to expand your reach</li>
<li>The importance of consistent posting</li>
<li>How to craft a book hook</li>
</ul>
<p><strong>Links I mentioned: </strong></p>
<p>Order <em>House of Crimson Kisses</em> at <a href="https://books2read.com/crimsonkiss" target="_blank" rel="noreferrer noopener">books2read.com/crimsonkiss</a> or direct from me at <a href="https://www.rubyroe.co.uk/" target="_blank" rel="noreferrer noopener">rubyroe.co.uk</a></p>
<p><strong>Find out more about Lara:</strong></p>
<p><a href="http://www.lemonfriday.com/hook" target="_blank" rel="noreferrer noopener">Free ‘book hook’ guide</a></p>
<p>Get 50% off Lara&#8217;s Reels templates for writers by using the code ‘REBEL50’ at <a href="http://www.lemonfriday.com/reels" target="_blank" rel="noreferrer noopener">www.lemonfriday.com/reels</a></p>
<p><a href="https://www.instagram.com/lemon.friday" target="_blank" rel="noreferrer noopener">Instagram @lemon.friday</a></p>
<p><strong>Rebel of the Week is: L.M. Dodds</strong></p>
<p>If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to <a href="mailto:rebelauthorpodcast@gmail.com">rebelauthorpodcast@gmail.com</a></p>
<p>No new patrons this week, but a big thank you to my existing patrons. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: <a href="http://www.patreon.com/sachablack">www.patreon.com/sachablack</a></p>
<p><strong>THIS EPISODE IS SPONSORED BY KOBO WRITING LIFE</strong></p>
<p><a href="https://www.kobo.com/ca/en/p/the-rebel-author-podcast"><img decoding="async" src="https://i2.wp.com/mcdn.podbean.com/mf/web/me59r3/Logo_KWL_RGB_KWL.png?resize=346%2C148&amp;ssl=1" alt="Logo_KWL_RGB_KWL.png?resize=346%2C148&amp;ssl=1" width="304" height="130" /></a></p>
<p>Visit Kobo Writing Life <a href="https://www.kobo.com/ca/en/p/the-rebel-author-podcast">here</a>, read the Kobo Writing Life blog <a href="http://www.kobowritinglife.com/" target="_blank" rel="noreferrer noopener">here</a>, and listen to their podcast <a href="https://www.kobo.com/gb/en/p/kwlpodcast" target="_blank" rel="noreferrer noopener">here</a>.</p>
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<p>&nbsp;</p>
<p>The post <a href="https://sachablack.co.uk/2024/07/17/251-reels-marketing-and-social-media-for-authors-with-lara-ferrari/">251 Reels, Marketing, and Social Media for Authors with Lara Ferrari</a> appeared first on <a href="https://sachablack.co.uk">Sacha Black</a>.</p>
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		<title>208 TikTok for Authors in 2023 with A.K. Mulford and Anne Kemp</title>
		<link>https://sachablack.co.uk/2023/09/20/208-tiktok-for-authors-in-2023-with-a-k-mulford-and-anne-kemp/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=208-tiktok-for-authors-in-2023-with-a-k-mulford-and-anne-kemp</link>
					<comments>https://sachablack.co.uk/2023/09/20/208-tiktok-for-authors-in-2023-with-a-k-mulford-and-anne-kemp/#respond</comments>
		
		<dc:creator><![CDATA[Sacha Black]]></dc:creator>
		<pubDate>Wed, 20 Sep 2023 05:00:05 +0000</pubDate>
				<category><![CDATA[Author Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The Rebel Author Podcast]]></category>
		<category><![CDATA[writer]]></category>
		<category><![CDATA[book launch]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[tiktok]]></category>
		<guid isPermaLink="false">https://sachablack.co.uk/?p=12047</guid>

					<description><![CDATA[<p>Hello Rebels, welcome to episode 208 of The Rebel Author Podcast. Today, I’m talking to A.K. Mulford and Anne Kemp all about TikTok tips and tricks for authors. In this episode we cover:  TikTok basics Ratio of engaging posts vs. promotional posts Content creation ideas Capitalising on hype mode and content foraging Using lives to [&#8230;]</p>
<p>The post <a href="https://sachablack.co.uk/2023/09/20/208-tiktok-for-authors-in-2023-with-a-k-mulford-and-anne-kemp/">208 TikTok for Authors in 2023 with A.K. Mulford and Anne Kemp</a> appeared first on <a href="https://sachablack.co.uk">Sacha Black</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><i><span style="font-weight: 400;">Hello Rebels, welcome to episode 208 of The Rebel Author Podcast. Today, I’m talking to A.K. Mulford and Anne Kemp all about TikTok tips and tricks for authors.</span></i></p>
<p><iframe style="border: none; min-width: min(100%, 430px); height: 150px;" title="208 TikTok for Authors in 2023 with A.K. Mulford and Anne Kemp" src="https://www.podbean.com/player-v2/?i=6gujd-14a6e37-pb&amp;from=pb6admin&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=&amp;logo_link=episode_page&amp;btn-skin=11" width="100%" height="150" scrolling="no" data-name="pb-iframe-player"></iframe></p>
<div>
<div class="container list-container">
<div class="row row-cols-1 row-cols-md-4 pt-4 g-4 mt-0 episode-content cc-episode-list episode-list-type-list">
<div class="col6 mt-0 card bg-transparent border-0 d-md-flex list">
<div class="card-body position-relative">
<div class="episode-description">
<p><strong>In this episode we cover: </strong></p>
<ul>
<li>TikTok basics</li>
<li>Ratio of engaging posts vs. promotional posts</li>
<li>Content creation ideas</li>
<li>Capitalising on hype mode and content foraging</li>
<li>Using lives to help your launches</li>
</ul>
<p><strong>This week’s question is: </strong>Do you believe in the idea of a &#8220;muse&#8221; or do you think writing is purely a discipline?</p>
<p><strong>Recommendation of the week is:</strong><em> Kaleidoscope</em></p>
<p><strong>Find out more about A.K. and Anne:</strong></p>
<p><a href="https://sustainable-socials-s-school.teachable.com/">Teachable</a></p>
<p><a href="https://www.patreon.com/sustainablesocials">Patreon</a></p>
<p><a href="https://sustainablesocials.buzzsprout.com/share">Podcast</a></p>
<p><a href="https://www.sustainablesocials.com/">Sustainable Socials Website</a></p>
<p><strong>Rebel of the Week is: Anonymous</strong></p>
<p>If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to <a href="mailto:rebelauthorpodcast@gmail.com">rebelauthorpodcast@gmail.com</a></p>
<p>No new patrons this week, but a big thank you to my existing patrons. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: <a href="http://www.patreon.com/sachablack">www.patreon.com/sachablack</a></p>
<p><strong>THIS EPISODE IS SPONSORED BY KOBO WRITING LIFE</strong></p>
<p><a href="https://www.kobo.com/ca/en/p/the-rebel-author-podcast"><img loading="lazy" decoding="async" src="https://i2.wp.com/mcdn.podbean.com/mf/web/me59r3/Logo_KWL_RGB_KWL.png?resize=346%2C148&amp;ssl=1" alt="Logo_KWL_RGB_KWL.png?resize=346%2C148&amp;ssl=1" width="304" height="130" /></a></p>
<p>Visit Kobo Writing Life <a href="https://www.kobo.com/ca/en/p/the-rebel-author-podcast">here</a>, read the Kobo Writing Life blog <a href="http://www.kobowritinglife.com/" target="_blank" rel="noreferrer noopener">here</a>, and listen to their podcast <a href="https://www.kobo.com/gb/en/p/kwlpodcast" target="_blank" rel="noreferrer noopener">here</a>.</p>
</div>
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</div>
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<p>The post <a href="https://sachablack.co.uk/2023/09/20/208-tiktok-for-authors-in-2023-with-a-k-mulford-and-anne-kemp/">208 TikTok for Authors in 2023 with A.K. Mulford and Anne Kemp</a> appeared first on <a href="https://sachablack.co.uk">Sacha Black</a>.</p>
]]></content:encoded>
					
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		<title>183 Using TikTok to Sell Books in a Niche with Rebecca Thorne</title>
		<link>https://sachablack.co.uk/2023/03/29/183-using-tiktok-to-sell-books-in-a-niche-with-rebecca-thorne/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=183-using-tiktok-to-sell-books-in-a-niche-with-rebecca-thorne</link>
					<comments>https://sachablack.co.uk/2023/03/29/183-using-tiktok-to-sell-books-in-a-niche-with-rebecca-thorne/#comments</comments>
		
		<dc:creator><![CDATA[Sacha Black]]></dc:creator>
		<pubDate>Wed, 29 Mar 2023 05:00:26 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The Rebel Author Podcast]]></category>
		<category><![CDATA[writer]]></category>
		<category><![CDATA[Writespiration]]></category>
		<category><![CDATA[author community]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[tiktok]]></category>
		<guid isPermaLink="false">https://sachablack.co.uk/?p=11856</guid>

					<description><![CDATA[<p>On episode 183 of The Rebel Author Podcast, Sacha Black is talking to Rebecca Thorne about the ins and outs of using TikTok to sell books.</p>
<p>The post <a href="https://sachablack.co.uk/2023/03/29/183-using-tiktok-to-sell-books-in-a-niche-with-rebecca-thorne/">183 Using TikTok to Sell Books in a Niche with Rebecca Thorne</a> appeared first on <a href="https://sachablack.co.uk">Sacha Black</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><i><span style="font-weight: 400;">Hello Rebels, welcome to episode 183 of The Rebel Author Podcast. Today, I’m talking to Rebecca Thorne about the ins and outs of using TikTok to sell books.</span></i></p>
<p><iframe loading="lazy" style="border: none; min-width: min(100%, 430px);" title="183 Using TikTok to Sell Books in a Niche with Rebecca Thorne" src="https://www.podbean.com/player-v2/?i=xpmun-13c4e00-pb&amp;from=pb6admin&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=&amp;logo_link=episode_page&amp;btn-skin=11" width="100%" height="150" scrolling="no" data-name="pb-iframe-player"></iframe></p>
<p><strong>In this episode we cover: </strong></p>
<ul>
<li>Who TikTok works for</li>
<li>Main types of content for authors to post</li>
<li>Mistakes to avoid on TikTok</li>
<li>Fostering a TikTok community</li>
<li>Advice for creating content</li>
<li>The technical side of TikTok</li>
</ul>
<p><strong>This week’s question is: </strong>what aspect of book marketing do you find hardest to grasp?</p>
<p><strong>Recommendation of the week is:</strong><em> Only One Coffin</em> by AJ Truman</p>
<p><a href="https://amzn.to/3FNxTPc">Amazon UK</a></p>
<p><a href="https://amzn.to/3lCmgnu">Amazon USA</a></p>
<p><em>***this show uses affiliate links</em></p>
<p><strong>Find out more about Rebecca:</strong></p>
<p><a href="http://rebeccathorne.net/">Author Website</a></p>
<p><a href="https://www.tiktok.com/@rebecca.thorne">TikTok</a></p>
<p><a href="http://rebeccathorne.net/books/"><img loading="lazy" decoding="async" src="https://mcdn.podbean.com/mf/web/fugmvk/Rebecca_Thorne_Covers908j4.jpg" alt="Rebecca_Thorne_Covers908j4.jpg" width="432" height="315" /></a></p>
<p><strong>Rebel of the Week is: Heather </strong></p>
<p>If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to <a href="mailto:rebelauthorpodcast@gmail.com">rebelauthorpodcast@gmail.com</a></p>
<p>No new patrons this week, but a big thank you to my existing patrons. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: <a href="http://www.patreon.com/sachablack">www.patreon.com/sachablack</a></p>
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<p style="text-align: center;"><strong>THIS EPISODE IS SPONSORED BY KOBO WRITING LIFE</strong></p>
<p style="text-align: center;"><a href="https://www.kobo.com/ca/en/p/the-rebel-author-podcast"><img loading="lazy" decoding="async" src="https://i2.wp.com/mcdn.podbean.com/mf/web/me59r3/Logo_KWL_RGB_KWL.png?resize=346%2C148&amp;ssl=1" alt="Logo_KWL_RGB_KWL.png?resize=346%2C148&amp;ssl=1" width="304" height="130" /></a></p>
<p style="text-align: center;">Visit Kobo Writing Life <a href="https://www.kobo.com/ca/en/p/the-rebel-author-podcast">here</a>, read the Kobo Writing Life blog <a href="http://www.kobowritinglife.com/" target="_blank" rel="noreferrer noopener">here</a>, and listen to their podcast <a href="https://www.kobo.com/gb/en/p/kwlpodcast" target="_blank" rel="noreferrer noopener">here</a>.</p>
</div>
</div>
</div>
<p>The post <a href="https://sachablack.co.uk/2023/03/29/183-using-tiktok-to-sell-books-in-a-niche-with-rebecca-thorne/">183 Using TikTok to Sell Books in a Niche with Rebecca Thorne</a> appeared first on <a href="https://sachablack.co.uk">Sacha Black</a>.</p>
]]></content:encoded>
					
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		<title>151 Social Media for Authors with Suzie Speaks</title>
		<link>https://sachablack.co.uk/2022/08/17/151-social-media-for-authors-with-suzie-speaks/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=151-social-media-for-authors-with-suzie-speaks</link>
					<comments>https://sachablack.co.uk/2022/08/17/151-social-media-for-authors-with-suzie-speaks/#comments</comments>
		
		<dc:creator><![CDATA[Sacha Black]]></dc:creator>
		<pubDate>Wed, 17 Aug 2022 07:00:29 +0000</pubDate>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[The Rebel Author Podcast]]></category>
		<category><![CDATA[writer]]></category>
		<category><![CDATA[author business]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Social media]]></category>
		<guid isPermaLink="false">https://sachablack.co.uk/?p=11517</guid>

					<description><![CDATA[<p>On episode 151 of The Rebel Author Podcast, Sacha is talking to Suzie Speaks all about managing your social media as an author.</p>
<p>The post <a href="https://sachablack.co.uk/2022/08/17/151-social-media-for-authors-with-suzie-speaks/">151 Social Media for Authors with Suzie Speaks</a> appeared first on <a href="https://sachablack.co.uk">Sacha Black</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><i><span style="font-weight: 400;">Hello Rebels, welcome to episode 151 of The Rebel Author Podcast. Today, I’m talking to Suzie Speaks all about managing your social media as an author.</span></i></p>
<p><iframe loading="lazy" style="border: none; min-width: min(100%, 430px);" title="151 Social Media for Authors with Suzie Speaks" src="https://www.podbean.com/player-v2/?i=drgbe-12960be-pb&amp;from=pb6admin&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=&amp;logo_link=episode_page&amp;btn-skin=11" width="100%" height="150" scrolling="no" data-name="pb-iframe-player"></iframe></p>
<p><strong>In this episode we cover: </strong></p>
<ul>
<li>The foundations of managing social media</li>
<li>How to track social media progress</li>
<li>What content should authors produce</li>
<li>How to create a social media strategy</li>
<li>Social media mistakes to avoid</li>
</ul>
<p><strong>This week’s question is: </strong>What has surprised you recently?</p>
<p><strong>Recommendation of the week is:</strong> <em>How To Write A Successful Series: Writing Strategies For Authors </em>Helen B. Scheuerer</p>
<p><a href="https://apple.co/3vXd7rv">Apple</a></p>
<p><a href="https://www.kobo.com/ww/en/ebook/how-to-write-a-successful-series">Kobo</a></p>
<p><a href="https://amzn.to/3p9jEvy">Amazon UK</a></p>
<p><a href="https://amzn.to/3JMJtLp">Amazon USA</a></p>
<p><em>***this show uses affiliate links</em></p>
<p><strong>Links I mentioned:</strong></p>
<p><a href="https://www.thecreativepenn.com/2022/08/01/lessons-learned-from-3-years-as-a-full-time-author/">Joanna Penn’s Podcast episode</a></p>
<p><strong>Find our more about Suzie on:</strong></p>
<p><a href="https://suzie81speaks.com/">Suzie Speaks Blog</a></p>
<p>&nbsp;</p>
<p><strong>Rebel of the Week is: Samira Lloyd</strong></p>
<p>If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to <a href="mailto:rebelauthorpodcast@gmail.com">rebelauthorpodcast@gmail.com</a></p>
<p>No new patrons this week, but a big thank you to my existing patrons. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: <a href="http://www.patreon.com/sachablack">www.patreon.com/sachablack</a></p>
<p>The post <a href="https://sachablack.co.uk/2022/08/17/151-social-media-for-authors-with-suzie-speaks/">151 Social Media for Authors with Suzie Speaks</a> appeared first on <a href="https://sachablack.co.uk">Sacha Black</a>.</p>
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