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	<title>the future Archives - Sacha Black</title>
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		<title>Watch and Wonders &#8211; Books, Tech and the Future with @alliepottswrite</title>
		<link>https://sachablack.co.uk/2017/12/05/watch-and-wonders-books-tech-and-the-future-with-alliepottswrite/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=watch-and-wonders-books-tech-and-the-future-with-alliepottswrite</link>
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		<dc:creator><![CDATA[Sacha Black]]></dc:creator>
		<pubDate>Tue, 05 Dec 2017 08:00:59 +0000</pubDate>
				<category><![CDATA[Reading]]></category>
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		<guid isPermaLink="false">http://sachablack.co.uk/?p=7107</guid>

					<description><![CDATA[<p>Today I am thrilled to have an epic geek-out with my dear friend and slave driver accountability partner Allie Potts. If you don&#8217;t know Allie, she writes both cyberpunk style dystopian fantasy with a genetic engineering bent alongside cosy mysteries and (I hope in the not too distant future, non-fiction). Allie is also a talented [&#8230;]</p>
<p>The post <a href="https://sachablack.co.uk/2017/12/05/watch-and-wonders-books-tech-and-the-future-with-alliepottswrite/">Watch and Wonders &#8211; Books, Tech and the Future with @alliepottswrite</a> appeared first on <a href="https://sachablack.co.uk">Sacha Black</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img fetchpriority="high" decoding="async" class="alignleft wp-image-7111" src="http://sachablack.co.uk/wp-content/uploads/2017/11/Allie-Potts-1-683x1024.png" alt="" width="252" height="378" srcset="https://sachablack.co.uk/wp-content/uploads/2017/11/Allie-Potts-1-683x1024.png 683w, https://sachablack.co.uk/wp-content/uploads/2017/11/Allie-Potts-1-660x990.png 660w, https://sachablack.co.uk/wp-content/uploads/2017/11/Allie-Potts-1-200x300.png 200w, https://sachablack.co.uk/wp-content/uploads/2017/11/Allie-Potts-1-620x930.png 620w, https://sachablack.co.uk/wp-content/uploads/2017/11/Allie-Potts-1.png 735w" sizes="(max-width: 252px) 100vw, 252px" />Today I am thrilled to have an epic geek-out with my dear friend and <del>slave driver</del> accountability partner <a href="https://alliepottswrites.com" target="_blank" rel="noopener">Allie Potts</a>. If you don&#8217;t know Allie, she writes both cyberpunk style dystopian fantasy with a genetic engineering bent alongside cosy mysteries and (I hope in the not too distant future, non-fiction).</p>
<p>Allie is also a <a href="https://alliepottswrites.com/author-logo-and-book-design-services/" target="_blank" rel="noopener">talented designer of covers, logos</a> and, well, pretty much anything you need.</p>
<p>Today sees the launch of her long awaited sequel in her Project Gene Assist series: <a href="http://amzn.to/2ibIgVu" target="_blank" rel="noopener">The Watch and Wand</a>.</p>
<p>In order to celebrate, I asked Allie to indulge me in a spot of geekery about all things tech and the future.</p>
<p>Without further ado&#8230;<span id="more-7107"></span></p>
<p>Welcome Allie</p>
<p><span style="color: #008000;"><strong>Sacha: In your book The Watch and Wand, you base the series on the concept that we will be able to integrate technology physically into ourselves. Do you think this is really possible and if yes, how long before we do it?</strong></span></p>
<div>Allie: Not only is it possible, it is already being done. Take for instance the advances in prosthetics. A man in 2015 became the first to be able to control a robotic arm connected directly to his skeleton using only his mind. Have a look at <a href="https://www.youtube.com/watch?v=sk1NkWl_W2Y" target="_blank" rel="noopener">this</a>.</div>
<div></div>
<div>Bionic eyes aren&#8217;t much further behind which take images from an embedded camera and then transmit that data to the brain by way of an implant attached to optic nerves. This is not science fiction and working devices are already being tested by organizations such as the FDA.</div>
<div>
<p>Additionally, Elon Musk of Telsa and SpaceX fame, as well as Regina Dugan of Facebook&#8217;s R&amp;D group are actively racing to produce brain to computer interfaces.</p>
<p><span style="color: #008000;"><strong>Sacha: A.I. &#8211; Is it the salvation or damnation of man?</strong></span></p>
</div>
<div><img decoding="async" class=" wp-image-7109 alignleft" src="http://sachablack.co.uk/wp-content/uploads/2017/11/Watch-and-Wand.png" alt="" width="188" height="299" srcset="https://sachablack.co.uk/wp-content/uploads/2017/11/Watch-and-Wand.png 565w, https://sachablack.co.uk/wp-content/uploads/2017/11/Watch-and-Wand-188x300.png 188w" sizes="(max-width: 188px) 100vw, 188px" />Allie: Personally, I believe that the robots have already taken over, as computers are already controlling stock markets, traffic lights, flight patterns, and even the order in which your customer support calls for help are received and humans are still here, so I am not particularly worried at the moment.</div>
<div></div>
<div>The movie &#8220;Her&#8221; starring Joaquin Phoenix and the voice of Scarlett Johansson as an adaptive operating system shows a [spoiler alert] potential future where virtual machines outgrow us, but rather than destroying the earth as they are not constrained to physical form, they simply move on to the next stage of their evolutionary process.</div>
<div></div>
<div>
<p>The problem is we humans are never satisfied with our robotic creations and being the egocentric short-sighted creatures we are, keep trying to make robotics more like ourselves complete with flaws, opinions, and limitations and that&#8217;s where the potential danger comes in.</p>
<p>My books, however, do not deal with an independent artificial intelligence, but instead with the concept of transhumanism in which people merge with technology.</p>
<figure style="width: 250px" class="wp-caption alignright"><img decoding="async" class="" src="https://images.unsplash.com/photo-1485827404703-89b55fcc595e?auto=format&amp;fit=crop&amp;w=1050&amp;q=60&amp;ixid=dW5zcGxhc2guY29tOzs7Ozs%3D" width="250" height="167" /><figcaption class="wp-caption-text">Photo by Max LaRochelle on Unsplash</figcaption></figure>
<p><span style="color: #008000;"><strong>Sacha: If we do integrate ourselves into a kind of hybrid AI &#8211; how do you think it will happen? microchips? Genetic manipulation?</strong></span></p>
</div>
<div>
<p>Allie: Both. I think it will start with chips and implants, but as the human body naturally, attacks foreign objects it deems threats, biology-based technologies will have the most lasting effect.</p>
<p><span style="color: #008000;"><strong>Sacha: You talk about nano electronics that are kind of free and in the air &#8211; do you believe in free renewable energy?</strong></span></p>
</div>
<div>Allie: I do believe in free renewable energy based upon the work Nicola Telsa did as early in 1901. We might have it today if it weren&#8217;t for banker, J.P. Morgan. Check out <a href="https://www.youtube.com/watch?v=1NyJUoCSAfg" target="_blank" rel="noopener">THIS</a> and <a href="https://www.gaia.com/lp/content/did-nikola-tesla-leave-us-the-key-to-free-energy/" target="_blank" rel="noopener">THIS</a>.</div>
<div></div>
<div>The invention still works, see <a href="https://forums.tesla.com/forum/forums/13-year-old-creates-free-energy-and-it-works" target="_blank" rel="noopener">here</a>.</div>
<div></div>
<div>
<p>In the world of Project Gene Assist, there are nanoelectronics embedded in road surfaces and other building materials that are able to transform power generated by sun, heat, radio waves, or touch into electricity as well as perform certain functions like acting as sensors. I have other self-replicating nanobots which operate in the bloodstream and can manipulate cells.</p>
</div>
<div></div>
<div><span style="color: #008000;"><strong>Sacha: Earth &#8211; Flat or globe?</strong></span></div>
<div></div>
<p><div>Allie: Globe all the way. I refuse to believe we are a snowglobe floating about in space while every other celestial object we see is round.</div>
<div>
<p><span style="color: #008000;"><strong>Sacha: Are you secretly a cult tech leader?</strong></span></p>
</div>
<div>
<p>Allie: Are you interested in joining? Our Kool-Aid is great.</p>
<p><span style="color: #008000;"><strong>Sacha: Which device or gadget or piece of tech in your books do you love most and why?</strong></span></p>
</div>
<div>
<p>Allie: This is a tough question! I love it all, but I am going to say the Wand from the Watch and Wand. I can&#8217;t say without giving away spoilers so I&#8217;ll leave it at that.</p>
<p><span style="color: #008000;"><strong>Sacha: BEAN FOR PRESIDENT (for those of you not in the know, Bean is the female lead in the Watch and Wand and I freaking love the character).</strong></span></p>
</div>
<div>I second the nomination</div>
<div></div>
<p><div><strong><span style="color: #5f2a93;">I&#8217;ve read Allie&#8217;s book and it&#8217;s amazing.</span></strong> If this post has sparked your interest in Allie&#8217;s book, The Watch and Wand, you can find it here:</div>
</p>
<div></div>
<p><div><a href="http://amzn.to/2Bwgw2X" target="_blank" rel="noopener">AmazonCOM</a></div>
</p>
<p><div><a href="http://amzn.to/2Ad8ttN" target="_blank" rel="noopener">AmazonUK</a></div>
</p>
<div></div>
<p><div>The great thing about Allie&#8217;s book is that you don&#8217;t need to read them in order, both books in her series are standalone.</div>
</p>
<div></div>
<div>You can find the first, The Fair and Foul, here:</div>
<div></div>
<p><div><a href="http://amzn.to/2zKuX5T" target="_blank" rel="noopener">AmazonCOM</a></div>
</p>
<p><div><a href="http://amzn.to/2BkdjCF" target="_blank" rel="noopener">AmazonUK</a></div>
</p>
<div></div>
<div><span style="color: #008000;"><strong>THE WATCH AND WAND BLURB:</strong></span></div>
<div></div>
<div>Fifteen years have passed. The future no longer seems as bright. Between a war declared on all but the most basic technology, worldwide economic collapse, and a plague-spurred global panic, governments have collapsed leaving law and order to be defined by those left behind. Stephen knows he should be grateful, but can’t help wishing his life was more than survival.</div>
<div>
<p><span style="font-weight: 400;">That was until he met a girl on the run from a group known as the Watch.</span></p>
<p><span style="font-weight: 400;">Now, caught between rival factions with their own hidden agendas, Stephen has no choice but to go on a mission to reclaim a piece of missing technology.</span></p>
<p><span style="font-weight: 400;">He is told the device is the key to a better future, but in the new order, one person’s salvation can be another’s total destruction.</span></p>
</div>
<p><span style="color: #008000;"><strong>MORE ABOUT ALLIE POTTS:</strong></span></p>
<p><span style="font-weight: 400;"><img loading="lazy" decoding="async" class=" wp-image-7108 alignleft" src="http://sachablack.co.uk/wp-content/uploads/2017/11/Allie-Potts.png" alt="" width="178" height="186" srcset="https://sachablack.co.uk/wp-content/uploads/2017/11/Allie-Potts.png 400w, https://sachablack.co.uk/wp-content/uploads/2017/11/Allie-Potts-288x300.png 288w" sizes="auto, (max-width: 178px) 100vw, 178px" />Allie Potts is the author of The Fair &amp; Foul, Project Gene Assist Book One and is celebrating the launch of the second book in the series, The Watch &amp; Wand. Set in a not too distant future, the series takes place at a time when science meets magic and biology merges with technology, and tackles what it means to be human.</span></p>
<p><span style="font-weight: 400;">Additionally, she is the author of An Uncertain Faith, a Rocky Row Novel, a cozy mystery/women’s literature story written for those who find themselves caught between a rock and a hard place.</span></p>
<p><span style="font-weight: 400;">When not finding ways to squeeze in 72 hours into a 24 day or chasing after children determined to turn her hair gray before its time, Allie enjoys stories of all kinds. Her favorites, whether they are novels, film, or simply shared aloud with friends, are usually accompanied with a glass of wine or cup of coffee in hand.</span></p>
<p><span style="font-weight: 400;">A self-professed science geek and book nerd, Allie writes everyday style stories, flash fiction, tips and tricks, and the occasional not-a-review review at </span><a href="http://www.alliepottswrites.com"><span style="font-weight: 400;">www.alliepottswrites.com</span></a><span style="font-weight: 400;">. </span></p>
<p><strong><span style="color: #008000;">Book links include:</span></strong></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">The Watch &amp; Wand &#8211; </span><a href="http://authl.it/B07791KJ2Z"><span style="font-weight: 400;">http://authl.it/B07791KJ2Z</span></a></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">The Fair &amp; Foul – </span><a href="http://authl.it/B01678T7CU"><span style="font-weight: 400;">http://authl.it/B01678T7CU</span></a></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">An Uncertain Faith &#8211; </span><a href="http://authl.it/B00PYYB06A"><span style="font-weight: 400;">http://authl.it/B00PYYB06A</span></a></li>
</ul>
<p><span style="color: #008000;"><strong>Social Media Links</strong></span></p>
<p><span style="font-weight: 400;"><a href="https://twitter.com/alliepottswrite" target="_blank" rel="noopener">Twitter</a>, </span><a href="https://www.instagram.com/alliepottswrites/" target="_blank" rel="noopener">Instagram</a>, <a href="https://www.pinterest.com/alliepottswrite" target="_blank" rel="noopener">Pinterest</a>, <a href="https://www.facebook.com/alliepottswrites" target="_blank" rel="noopener">Facebook</a>, <a href="https://plus.google.com/116292341272843093815"><span style="font-weight: 400;">Google+</span></a></p>
<p>The post <a href="https://sachablack.co.uk/2017/12/05/watch-and-wonders-books-tech-and-the-future-with-alliepottswrite/">Watch and Wonders &#8211; Books, Tech and the Future with @alliepottswrite</a> appeared first on <a href="https://sachablack.co.uk">Sacha Black</a>.</p>
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		<title>Trad vs Indie &#8211; A Debate on The Future of Book Publishing</title>
		<link>https://sachablack.co.uk/2016/09/23/trad-v-s-indie-a-debate-on-the-future-of-book-publishing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=trad-v-s-indie-a-debate-on-the-future-of-book-publishing</link>
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		<dc:creator><![CDATA[Sacha Black]]></dc:creator>
		<pubDate>Fri, 23 Sep 2016 07:00:38 +0000</pubDate>
				<category><![CDATA[Writing]]></category>
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		<guid isPermaLink="false">http://sachablack.co.uk/?p=5265</guid>

					<description><![CDATA[<p>So I did it. I tweaked my final comma, dotted my final I and after writing an email that gave me hives, I pressed send and off went my bookbaby to five terrifying awesome beta readers. I sat for a while. Motionless. Except for the rapid blink of my eyelids at the completely blank screen. There were no [&#8230;]</p>
<p>The post <a href="https://sachablack.co.uk/2016/09/23/trad-v-s-indie-a-debate-on-the-future-of-book-publishing/">Trad vs Indie &#8211; A Debate on The Future of Book Publishing</a> appeared first on <a href="https://sachablack.co.uk">Sacha Black</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img loading="lazy" decoding="async" class="wp-image-5278  alignleft" src="http://sachablack.co.uk/wp-content/uploads/2016/09/future-of-books.jpg?w=620" alt="future-of-books" width="411" height="274" />So I did it. I tweaked my final comma, dotted my final I and after writing an email that gave me hives, I pressed send and off went my bookbaby to five <del>terrifying</del> awesome beta readers.</p>
<p>I sat for a while. Motionless. Except for the rapid blink of my eyelids at the completely blank screen. There were no more words needed. What in the fucksticks was I meant to do now? Then the realisation slowly crept in&#8230; I HAD NO BOOK. IT WAS GONE. LIKE <span style="color:#800080;">REALLY</span> GONE. The book that had <span style="color:#800080;"><strong>consumed</strong></span> me for nearly two years, was no more. Holy mother of almighty fuck.</p>
<p>Wana know what happened next&#8230;?</p>
<p>I freaked the fudgebuggins out, thats what. It took exactly 4.3 milliseconds before I combusted in a violent meltdown. I <span style="color:#800080;"><em><strong>really</strong></em></span> regretted sending it. HOW COULD I SEND IT OUT TO REAL PEOPLE&#8230;Obviously its a pile of shite. A fact of which, even the halo holding hand of god couldn&#8217;t dissuade me of.</p>
<p>And to my utter fucking horror, I realised there is no &#8216;unsend&#8217; button. What self serving artificially intelligent email company <span style="color:#800080;"><strong><em>DOESN&#8217;T</em></strong></span> HAVE A RECALL BUTTON???</p>
<p>FUCK. Like <em>fucking</em> fuck. With six side orders of FUCK MY ACTUAL FUCKING LIFE.</p>
<p>I spent the next 12 hours listing eleventy hundred things that were wrong with my novel. The list included everything. EVERYTHING. Not just main characters, arcs and endings. Oh no. I attacked the detail too, no comma, speech mark or paragraph spacing was left unscathed.</p>
<p>I made the mistake of voicing these concerns to some <del>bastards</del> wonderful friends who told me to pull my shit together before they sent a BitchSlapOGram to my front door. I listened. Just. And only after several more hours of wallowing in a seriously impressive vat of self loathing and book related hatred.</p>
<p><span style="color:#800080;">SonOfABitchWhatHaveIDone?</span></p>
<p>Okay. I&#8217;m done. Moving on.</p>
<p>With continued interruption to the schedule, today, I want to debate. I want to know what you think about the future of publishing. Of course, I have brought together some interesting facts and articles and some points of note. So I hope you bought your most opinionated self cause I&#8217;m interested in what you got to say. Without further ado&#8230;</p>
<p>Let&#8217;s talk the future of publishing.</p>
<hr />
<p><span id="more-5265"></span></p>
<p>Technological advancements have heralded the era of indies. The ease and speed at which one can click happy their way into the rain forest of books is frankly startling. Gone are the days of tortoise publishing, where it takes a gajillion years from inking THE END to seeing it on the shelf because of overly agented bureaucracy and publishing paperwork.</p>
<p>Gone too are the wondrous years of 2011, when you could click upload and get instant visibility, sales and a shit ton of mulaaaaa in the bank from Amazon.</p>
<p><span style="color:#800080;">It&#8217;s no longer good enough to just write books. Not if you want to actually sell any. You need to treat writing like a business.</span></p>
<p>Now you have to be a CEO, a marketer, a social media expert, copywriter, and if there&#8217;s any time left in your day, then maybe, just fucking maybe you can be a writer. Much as it pains me to say it, you can&#8217;t afford to wallow in your creative writing love nest with your fave characters anymore. You need tactics, strategies and big picture thinking to ensure you keep selling books.</p>
<p>Don&#8217;t get me wrong, I&#8217;m not complaining. Actually, the prospect of being a CEO of my own mini writing business quite excites me.</p>
<figure id="attachment_5273" aria-describedby="caption-attachment-5273" style="width: 185px" class="wp-caption alignleft"><img loading="lazy" decoding="async" class="size-medium wp-image-5273" src="http://sachablack.co.uk/wp-content/uploads/2016/09/149162_495594547078_6999019_n.jpg?w=185" alt="Sacha as el' Presidente... Perhaps after one too many tequilas!" width="185" height="300" srcset="https://sachablack.co.uk/wp-content/uploads/2016/09/149162_495594547078_6999019_n.jpg 331w, https://sachablack.co.uk/wp-content/uploads/2016/09/149162_495594547078_6999019_n-185x300.jpg 185w" sizes="auto, (max-width: 185px) 100vw, 185px" /><figcaption id="caption-attachment-5273" class="wp-caption-text">Sacha as el&#8217; Presidente&#8230; Perhaps after one too many tequilas!</figcaption></figure>
<p>But&#8230; I’ve been fortunate enough to be exposed to some exceptional leaders during my short career, and because of that, I have an inkling about what it takes to be successful and its horrifying.</p>
<p>After I finished my Masters degree, I was elected as President of the students union, which led to me spending a lot of time with the Vice Chancellor (The uni&#8217;s headmaster) and he taught me an extremely important lesson. <span style="color:#800080;"><strong>While people might not change, the world does, and fast.</strong></span> Industries, sectors and technology develop so fast, that <span style="color:#800080;">if you aren&#8217;t on top of your game, you will get left behind.</span></p>
<p><span style="color:#333399;"><strong>Good CEOs keep up with the times, exceptional ones are ahead of it.</strong></span> They predict the future. No. They create it. They forge ahead as front runners. They know where the industry will be in five, ten, twenty years time because they are the ones taking us there.</p>
<p>I heard today that Google has a fifty year strategy &#8211; mind boggling isn&#8217;t it? But that&#8217;s what global monopolies can do.</p>
<p>Sure, no ones expecting us wee writers to be Vincent van Goghing industry changing masterpieces. But sitting up and taking note of what&#8217;s happening in our world is kind of important.</p>
<figure id="attachment_5275" aria-describedby="caption-attachment-5275" style="width: 300px" class="wp-caption alignright"><img loading="lazy" decoding="async" class="size-medium wp-image-5275" src="http://sachablack.co.uk/wp-content/uploads/2016/09/author-earnings-trend-20160110-1024x961.png?w=300" alt="Image Credit: Author Earnings Report 2016" width="300" height="282" srcset="https://sachablack.co.uk/wp-content/uploads/2016/09/author-earnings-trend-20160110-1024x961.png 1024w, https://sachablack.co.uk/wp-content/uploads/2016/09/author-earnings-trend-20160110-1024x961-660x619.png 660w, https://sachablack.co.uk/wp-content/uploads/2016/09/author-earnings-trend-20160110-1024x961-300x282.png 300w, https://sachablack.co.uk/wp-content/uploads/2016/09/author-earnings-trend-20160110-1024x961-768x721.png 768w" sizes="auto, (max-width: 300px) 100vw, 300px" /><figcaption id="caption-attachment-5275" class="wp-caption-text">Image Credit: <a href="http://authorearnings.com/report/february-2016-author-earnings-report/" target="_blank">Author Earnings Report 2016</a></figcaption></figure>
<p><span style="color:#800080;">In 2011 there were less than a million ebooks. Today there are over 4million and EVERY DAY another 3500 are added.</span> If you want to be seen, you better make damn sure you know all the latest marketing techniques. Putting your book in the rainforest and hoping it gets seen is going to lead you to an Amazon ranking with more digits than Pi.</p>
<p>&nbsp;</p>
<p>Here&#8217;s where the debate really starts&#8230; In Feb 2016, the <a href="http://authorearnings.com/report/february-2016-author-earnings-report/" target="_blank">Author Earnings Report</a> showed that:</p>
<blockquote><p><em><span style="color:#800080;"><strong>&#8220;The Big 5 now account for less than a quarter of ebook purchases on Amazon, while indies are closing in on 45%.&#8221;</strong></span></em></p></blockquote>
<p>That&#8217;s right. You heard correctly. Traditional publishing is dying. Everyone knows about <a href="http://money.cnn.com/2015/09/10/investing/barnes-and-noble/" target="_blank">Barnes &amp; Nobles struggles</a>. But it&#8217;s not just them. The ebook market is destroying traditional publishing, and not in a friendly, it&#8217;s not about the winning kind of way. In a&#8230; I&#8217;m going to fuck you up, then fuck your family up and then I&#8217;ll start on every other bitch you know, kind of way. It&#8217;s cattier than the queen bees playground.</p>
<p>Publishers are dying because they aren&#8217;t evolving. Instead of creating the future of books, they are stuck with a big fat D + for effort and forging on with what they know best; acquisitions and mergers. Someone seriously needs to have a word, before we end up in some dystopian mind fuck for a society, where no one can write with a pen and there&#8217;s no such thing as paperbacks. Except of course, in museums. Oh and Facebook is always listening. Seriously though. You actually need to turn your microphone off in your settings.</p>
<p>Last year, there were rumours, spread by corporate publishing conglomerates that paperbacks were making a resurgence and ebook sales were falling.</p>
<p>Umm. no. Sorry darling big 5, but the only reason paperbacks made a come back was because of the adult colouring book craze last year and that fad is well and truly over. As for ebook sales, they only looked like they dropped, because indies are taking over the market, and indies don&#8217;t need ISBNs. If you don&#8217;t have an ISBN your book sales don&#8217;t count in their calculations. et voila, the appearance of lower ebook sales.</p>
<figure id="attachment_5276" aria-describedby="caption-attachment-5276" style="width: 256px" class="wp-caption alignleft"><img loading="lazy" decoding="async" class="size-full wp-image-5276" src="http://sachablack.co.uk/wp-content/uploads/2016/09/amazon-icon.png" alt="Image from creative commons" width="256" height="256" srcset="https://sachablack.co.uk/wp-content/uploads/2016/09/amazon-icon.png 256w, https://sachablack.co.uk/wp-content/uploads/2016/09/amazon-icon-180x180.png 180w, https://sachablack.co.uk/wp-content/uploads/2016/09/amazon-icon-150x150.png 150w" sizes="auto, (max-width: 256px) 100vw, 256px" /><figcaption id="caption-attachment-5276" class="wp-caption-text">Image from creative commons</figcaption></figure>
<p><strong><span style="color:#800080;">But what next? Where in the shit is the future of book sales going? <span style="color:#333399;">If five years ago ebooks were barely a thing, imagine where we will be at the next Olympics.</span></span></strong></p>
<p><a href="http://www.thehindu.com/business/Industry/amazon-to-increase-investment-india-to-5-billion/article8704018.ece" target="_blank">Amazon just pumped 5 BILLION into the Indian market</a>. Five fucking billion! Can you imagine writing that cheque? My point is, it means something. It means the Indian market is thriving. It&#8217;s growing and Amazon wants a piece of that juicey pie.</p>
<p>And what of Kindles? Did you know that Kindle device sales are slowing? Why? Because no one reads on a kindle anymore, everyone reads books on their phones. (Yes, I know I am making sweeping statements, but you know I&#8217;m right). I forget where I read the article about the percentage of people who read entirely on their phone, but it was frighteningly high.</p>
<p>I do it. I read 100% of fiction on my phone and the only actual books I buy are non-fiction or a fictional story I loved.</p>
<p>And then there&#8217;s the phone penetration statistics. <span style="color:#800080;">We&#8217;re set to reach 5 billion mobile phone users by 2019, that&#8217;s 70% of the worlds population.</span> Is anyone else terrified by that statistic? Trust me when I tell you, big brother is watching, and if you&#8217;re an author, your website had better be mobile friendly.</p>
<p>The third world is coming after us, technology will not leave a single stone unturned, you watch, Jeff Bezos will be chucking his loose change into Africa next. It might take five or ten years, but I&#8217;m telling you, it&#8217;s the only unchartered market left. And there&#8217;s already signs of it on the horizon &#8211; blue chip firms with their corporate social responsibility are pumping kindle devices into third world countries pre-loaded with books. And so they bloody should, everyone deserves stories.</p>
<figure id="attachment_5277" aria-describedby="caption-attachment-5277" style="width: 300px" class="wp-caption alignright"><img loading="lazy" decoding="async" class="size-medium wp-image-5277" src="http://sachablack.co.uk/wp-content/uploads/2016/09/frogs-903210_1280.jpg?w=300" alt="Image from CC. YES I know it's not a bloody elephant, but what's a girl to do? Apparently licence free images of headphone wearing elephants don't exist. " width="300" height="199" srcset="https://sachablack.co.uk/wp-content/uploads/2016/09/frogs-903210_1280.jpg 1280w, https://sachablack.co.uk/wp-content/uploads/2016/09/frogs-903210_1280-660x439.jpg 660w, https://sachablack.co.uk/wp-content/uploads/2016/09/frogs-903210_1280-300x199.jpg 300w, https://sachablack.co.uk/wp-content/uploads/2016/09/frogs-903210_1280-768x511.jpg 768w, https://sachablack.co.uk/wp-content/uploads/2016/09/frogs-903210_1280-1024x681.jpg 1024w, https://sachablack.co.uk/wp-content/uploads/2016/09/frogs-903210_1280-1200x798.jpg 1200w" sizes="auto, (max-width: 300px) 100vw, 300px" /><figcaption id="caption-attachment-5277" class="wp-caption-text">Image from CC. YES I know it&#8217;s not a bloody elephant, but what&#8217;s a girl to do? Apparently licence free images of headphone wearing elephants don&#8217;t exist.</figcaption></figure>
<p>Then there&#8217;s the quiet friend, the elephant casually chilling in the corner with <a href="http://uk.beatsbydre.com/home?&amp;cid=PS_google_dr%20dre%20beat_BR%7CUK%7CX%7CMisspellings%7CExactEVERGREEN_UKBR%7CX%7CCore%7CX%7CX_NA_na&amp;migMedium=paid-search&amp;Matchtype=e&amp;cvo_crid=69478625071&amp;cvosrc=ppc.google.dr+dre+beat&amp;aosid=p238&amp;cvo_campaign=BR%7CUK%7CX%7CMisspellings%7CExact&amp;migTerm=dr+dre+beat&amp;migCampaign=BR%7CUK%7CX%7CMisspellings%7CExact&amp;muid=889ae0e3-0b13-4aa1-8f1b-3b1e28bde402&amp;mtid=901fci19672&amp;migContent=s&amp;migSource=google&amp;matchtype=e" target="_blank">Dr. Dre Beats </a>on. <span style="color:#800080;"><strong>Audiobooks.</strong> </span>They&#8217;re coming for us. I&#8217;m telling you. We humans are fickle, lazy, impatient beasts. Why read when you can listen and do five hundred other things at the same time? No ones fucking present any more. We&#8217;re too busy stalking the miserable lives of people we haven&#8217;t seen in two decades on Facebook, or slathering over the next SnapChat we receive.</p>
<p>It ain&#8217;t a coincidence that <a href="https://consumerist.com/2016/09/13/amazon-throws-in-free-access-to-audibles-channel-free-audio-books-as-prime-perks/" target="_blank">Amazon announced</a> just last week that Prime customers get yet another freebie &#8211; audible membership thrown in for frizzle.</p>
<p>Times are changing. I for one, have no intention of writing one book and watching it drown in a sea of invisibility. Fuck that. I want to be writing full time and selling books when I am 90 and need the font size at one billion. But the only way to survive in this business is to adapt, and to adapt you need to see the future.</p>
<h3 style="text-align:center;"><span style="color:#333399;"><strong>So tell me, writerly wizards, where do you think the publishing industry is going?</strong></span></h3>
<hr />
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<p>The post <a href="https://sachablack.co.uk/2016/09/23/trad-v-s-indie-a-debate-on-the-future-of-book-publishing/">Trad vs Indie &#8211; A Debate on The Future of Book Publishing</a> appeared first on <a href="https://sachablack.co.uk">Sacha Black</a>.</p>
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