Advertising your book feels like the ugly elephant in the corner of the I-just-typed-THE-END-room. You’ve managed to get your book cover design, you’ve had the book formatted and your proof copies have arrived.
Previously you might have organised a blog tour, thrown up some tweets, a Facebook page post, maybe scheduled a couple more tweets, told your friends and then…? Well, back then, maybe your got sales. Today? I doubt it.
With the rise of the ‘pay to play’ market, getting serious levels of organic traffic to your book sales pages is next to impossible UNLESS you join in and pay to advertise.
Enter Mark Dawon’s Course
I know, you don’t like it, you don’t really want to do it because it’s big and scary and not ‘you’. Believe me, you’ll soon get over advertising your books once you start earning good money from sales.
Advertising your books
To get book sales you need eyes on your books. To do that, you need to DRIVE traffic to your sales pages. Enter Amazon Ads… or Facebook ads or maybe BookBub ads. Either way, you need to pay for quality advertising to drive eyes onto your sales pages.
My personal experience of his course
I’ve spoken before about Mark Dawson’s courses. I’ve personally taken both the SPF 101 – a grounding in how to create and build a self-publishing career as well as the Ads for Authors course.
Mark’s courses are only open a few times a year because they’re so highly sort after. But right now, his Ads for Authors course is open.
Unlike the last course, which gave a solid grounding in how to build your career, this course is highly specific.
It will teach you how to master:
+ Facebook advertising
+ Amazon advertising
+ BookBub advertising
It also has bonus modules like teaching you how to write better blurbs, how to design attractive ad images and the SPF university.
Here’s why I love Mark’s course
- Once you sign up, it’s for life, no time limits, no expiry. All yours to study at your own pace.
- Mark doesn’t just give you the stated course content, he’s constantly adding mini modules and bonus features like tech tutorials.
- Unlike some courses, Mark constantly updates his materials, so if something changes in the industry, our course content is updated too.
In Mark’s words, when you’ve finished studying the course, you’ll be able to:
” + Find your perfect readers and hit them with beautiful, well-crafted ads that convert them into buyers and fans.
+ Build an automated email sequence that introduces new readers to your writing and encourages them to move on to your paid books.
+ Grow your email list exponentially with readers who have signed up because they are eager to know more about you and your writing.
+ Turn some of those readers in to fans, and then into superfans (and members of your Street Team – selling more books for you!).
+ Write engaging emails to your readers that build strong lasting relationships.
+ Start growing the core posse of 1,000 true fans any creative artist needs to build a sustainable and reliable business doing the things that you love.
+ And – I almost forgot – SELL BOOKS.”
What are you even waiting for? Go check out the course:
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