Tag Archives: marketing

Happy VILLaintines – Why your villain needs a heart #amwriting #ValentinesDay

At festive periods, there’s usually a slew of charitable adverts and campaigns to encourage our altruistic sides, (something I believe we should do more of).

But today, for Valentines, I’m proposing a rather more alternative form of giving. To appease my villainous rants, I need y’all to be a doll and give your damn villain a heart.

Don’t screw up your latest villainous scribbles just yet. Indulge me, and I’ll explain why your villain needs a heart.

Oh, and should you want more detail, this is a topic I cover in my book 13 Steps To Evil – How To Craft A Superbad VillainContinue reading

Author Earnings – The State of The Industry #MondayBlogs #amwriting

There’s only one truth in the publishing industry: change is constant. Whether it’s the development of the Kindle, the closure of a bookstore chain or the latest groan-inducing tweak in the Amazon algorithms, change is constant, and the pace of it ain’t slowing down.

So what’s a gal to do to keep up with the latest trends, and data?

Last week I wrote a post that details a few ways to learn how to market and keep up with current trends, but for now, you should also read the latest author earnings report.

I’m going to highlight a few of the most salient trends and things I thought were worth noting.

Continue reading

Learn How To Market Your Books #MondayBlogs #amwriting

I get asked a lot of marketing and publishing questions. Most are easy to answer. But a teeny tiny nanosqueak percentage of them make my eye twitch. The ‘answer on a plate’ types who think there’s a magical panacea-button that will shower them in glittery dollar bills from their millionth book sale.

Anyway. I’m leashing my rant because contrary to excessive sarcasm and perpetual moaning, there is nothing I love more than helping people, especially if that help leads to selling or publishing books. And you know what helps you sell books?

Forehead creasing, caffeine addictions, midnight dates, multiple RSI cures and a laptop for a BFF.

Okay, fine. There are a few other things that rise out of the sweaty exhausted writer ashes to help bring in the dollars: Continue reading

Putting Theory into Practice – 13 Steps To Evil Workbook Launch

How do you become the best writer you can?

Is a question I constantly ask myself in my quest to write full-time.

One of the most obvious answers I’ve discovered is by continuing to learn lessons and develop your craft.

But lessons only take you so far, right?

Why?

Because you have to put them into practice. Continue reading

How To Survive The ‘How To Get A Bestseller’ Advice

Today sees a guest post from the lovely SC Skillman, author, blogger and attender of the bloggers bash.

SC is talking about a topic I think we can all relate to, overwhelm from internet advice, something she calls the siren.

Everyone wants to sell books, everyone wants to build their platform, but the internet is awash with conflicting advice, knowing when it’s okay to say no, I’m doing it my way and abandon the so called ‘how to write/sell a bestseller is a difficult balance to strike.

SC has just re-released her novel Mystical Circles, which you can find here:

AmazonCOM

AmazonUK

Now, for a thought provoking essay, over to you, SC:

Continue reading

The Productivity Problem #MondayBlogs #Amwriting

Original Photo by Craig Garner on Unsplash

I had all these plans. Plans for my second non-fiction book to be about heroes or maybe characters more generally.

But like Lennon said,

“Life is what happens while you’re making other plans.” 

And no matter what I do, it’s not characters I’m thinking about. It’s productivity. I mean, just two weeks ago, I wrote about productivity and Cal Newport’s book Deep Work.

I guess now I understand the phrase write what you know. Productivity is where my focus is at, so writing about anything else is proving difficult. Continue reading

7 Book Launch Lessons – #1 Book Marketing Mindset #MondayBlogs

Ahh, ‘marketing,’ that filthy word writers hate slightly less than ‘self-promotion.But, marketing is what sells our books, generates an audience and builds a fanbase… So why the apathy folks?

Whatever the reasons (unbridled imposter syndrome, unfathomable irrationality, a case of lost-your-fucking-mind-itis), we can’t help but cringe, whimper and cower away from saying those dirty words.

*cough… buy my book…please…*

Okay, maybe that’s a little unfair. We do say it… Just the once mind, and only quietly using our best polite-British voice.

*forehead slap*

Let’s get a grip, shall we?

If you’re even half serious about selling books or writing full-time, then you’re going to have to get with the self-promotion program, and fast.

Did I mention that I published a book…?

Cause I have…

It’s called 13 Steps To Evil, and you should probably check it out…

See… that wasn’t too bad, was it? No one died because I promoted myself, and I’m only sweating and twitching a little bit! *deep breath* *reaches for paper bag*

Before we move into hardcore tactics – here’s the ‘what I’ve learned about marketing through publishing my first book 13 Steps To Evil stuff.’ Continue reading

Should Authors Publish Wide or be Exclusive to Amazon?

If you want to sell books, then it’s not enough to just be good at writing anymore. In fact, being good at writing doesn’t really mean shit, (something I hate, but I can’t argue with the truth).

I watched a Chandler Bolt from Self Publishing School tutorial and he recounted a quote, from (I forget who), some big named best-selling author who was talking to a newbie about to publish.

This young author asked how the best selling author did it, how he sold so many books. To her disgust, he said it wasn’t about writing good books. He freely admitted he wasn’t the ‘best writer’ in the world. His accolades didn’t say “Best Quality Writer” or “Most Like Shakespeare” oh, no. His accolade said “Best-Selling Mofo” the only thing he (and subsequently the newbie writer) needed to be good at was selling.

I’ve talked about Author Earnings before, it’s a report on the whole book industry from Data Guy and Hugh Howie, something that I like to ponder on regularly. If you’re taking book selling seriously, then I think studying the industry is important. You don’t want to establish yourself as a writer and then get side slammed because one of your platforms for selling books closes. I look to the future a lot, and I talked about the debate between the indie and traditional publishing routes back in September, but today I am pondering the latest Author Earnings report, and what it might mean for us writers. Continue reading

The BASH, REBRANDED! #MondayBlogs

I can’t quite believe it, but the bash is nearly three years old. *Weeps with pride*

Each year it continues to grow in size which means what we do needs to grow in size too.

Sure, it’s a big blog social, but that doesn’t mean we don’t take it seriously. What started out as one nosy blogger more desperate to meet the friends she’d made online than stay safe and introverted behind the screen, is slowly turning a beast.

One day, I hope, the BASH will be a huge blogging festival. I can dream, right? Besides, I brainwashed the minions into obedience before they knew what they were signing up to and I have plans to recruit more. SHHH, they’ll never know.

So this year, we decided to overhaul the Bash, logos and all. The lovely George Grey, used by both Geoff and Hugh for their cover designs, has upped the BASH anti and given us a much slicker look.

Ladies and gents, the new bash logo… Continue reading

6 Writing Tools You Can’t Live Without in 2017

Last year saw me complete and edit no less than two manuscripts. That’s good, but it’s not enough to get me writing full-time. So this year, I’m even more ambitious. In 2017, I want to publish not one, but five books. Yes, I know, my sphincter tightened saying it too.

Given I am a mum to a toddler and I work full-time, it’s ambitious, utterly mindfudgingly insane. But YOLO bitches, if I don’t start publishing a lot of books soon I’ll spend another year watching my glorious dream disappear in a vat of sludgey self-loathing and word-turds. I’d rather cut out my left ovary and eat it than go another year without publishing (and that is saying something I have been a vegetarian for 28 years).

BUT, publishing five books in one year is not going to be easy. Over the past six months, I’ve been building up a set of resources to help me be super efficient. Besides, everyone knows I love to share my process, and what better way, than being totally transparent with all the tools I use.

So here is my list of 6 recommended tools to help you be as productive and efficient as you can in 2017. Continue reading