I’m sure half of you are shuddering at the prospect of talking about money – especially any fellow stiff upper lipped Brits, talking about money is so crass after all. But let me sweep you into my arms and tell you a thing or two.
Everyday thousands of writers come to Google full of the ‘ER-MA-GAD IM GUNA WRITE A BOOKitis’ clutching their shiny dreams of full-time writing and then they search for advice on google…
The result is usually overwhelm from the menagerie of craft and marketing advice, sales bombed by the latest course or stricken with horror at the latest wildly inaccurate author earnings report, like this one from the UK parliament’s All Party Writers Group (APWG) from summer 2019. It claims us writers are impoverished. I call bullshit.
*shakes head*
The problem with reports like that is it entirely failed to take into account the way Indies earn money today. And you might find this response from the Alliance of Independent Authors interesting, they rightly so, slate the report.
The Mindset of Author Business
I’m a magpie, I love me a shiny thing, so trust me when I say I see you out there clutching your sparkly dreams in sweaty, nervous hands. But the majority of authors aren’t thinking straight. They think their full-time salary should come from royalties. And sure, there are some flying pigs and white unicorned writers out there for whom that is the case. But it’s rare as rainbow shit and frankly a little naive.
*beats chest*
*screams MULTIPLE STREAMS OF INCOME*
If you read my recent article about the journey I took to quitting my job, you’ll know it was a shit-show for a long time. I was under threat of redundancy for a while and that was enough to make me realise the danger of having all my financial eggs in one basket. One paycheque from one boss. Take that cheque away and I was pickled harder than 100 year old gherkins.
But that’s what so many new authors think when they come to their writing career. ‘Royalties’ will be their new paycheque.
Sigh.
Someone I highly respect said this to me a few months ago…
‘Don’t be romantic about where your money comes from’
Even as I type that sentence now, my tiny little brain shatters all over again. That one statement blew my mind. Because let’s be honest here. If I get to spend a solid part of my day bleeding words and vomiting sentences, do I really give a fuck where my money comes from? No, no I do not.
Why do you have to earn your money only from book sales?
You don’t.
Obviously.
Let’s break this down.
Types of Income
There’s only two types of sale.
Active Income
Selling your time is what you do when you’re employed. You sell roughly 160 hours a month for whatever your salary is. You get that money once, you give your time away forever. I call this active income because you have to do something actively to earn the money.
It’s slavery.
GET OUT.
Passive Income
Passive income is where your head should be focused as a creative. Passive income comes from sources where you don’t have to do anything. Now, don’t get me wrong, the first time you write a book, it’s gonna take you some time. But once it’s done and the ink is dry on The End, you’re winning. You have a product you can sell time and time again. Get some good ads going and you’re quite literally earning money in your sleep.
But books don’t have to be the only passive income you earn.
There’s a fantastic post here: Ten Business Models for Authors all about the different kinds of business models for creatives and writers. I implore you to read it and work out where you want to earn your money.
So How Else Can an Indie Author Earn Money?
Once you’ve read that post, I hope you realise there really are a million ways of earning money as an author.
To give you a few ideas to get started, here are some active sources:
- Speaking live and in person
- Editing
- Coaching and consulting
- Freelance writing
- Writing competitions
- Licensing rights (international, audio, merchandise, TV and film)
And here are a few passive sources:
- Affiliate sales
- Book sales – paperbacks, ebooks, audiobooks, hardback, workbooks (all easy to do as an indie author)
- Patreon
- Short stories / anthologies
- co-authored works
I’ve got more info on earning affiliate income and knowing when you’re ready to work for yourself full-time on Patreon, which you can find here.
I guess the point I’m trying to make is, don’t be romantic about book sales. If you need to earn money from another source, so be it. Why does it matter if you get to write for a large chunk of your day?
We need to talk about #money. #Author earnings specifically because author earnings are surrounded by myth and lie. #selfpublishing #IARTG #ASMRG #amwriting #writingcommunity #writetip Share on XDon’t forget to sign up to get your free 17-page cheat sheet to help you create superbad villains, as well as bonus tips and my latest book news by clicking the button below:
Widdershins says
Lots of authors haven’t got a clue about licencing their ‘wares’ … but it’s where a great deal of money can be made. 😀 (IF they make sure they understand all of the fine print in any contracts they sign, just like any contract really 🙂 )
Sacha Black says
I completely agree. I’m studying a rights book now and it’s super complicated. But equally, I realise how good this type of income could be 🙂
Simon says
Why are us Brits so reluctant to ask for money for out time and effort? I’ll have to llok at this closer… I’m fed up with slavery too 😉
Hope you’re well it was good to see you at the bash 🙂
Sacha Black says
I have no idea, but we need to sort that shit out :p
Simon says
I can well imagine that you have lol
barbdrummondcurioushistories says
There’s also a problem with actual book sales. i’ve been worried about book gieaways for some time – they’re ok as a launch booster but apparently low ppl are releasing books on Amazon for free permanently. If books are free, how can anyone make money out of making a profit from books.
Sacha Black says
I hear you. I think it’s a good technique for a short period, though that said, I know a first in series as a permafree is also good for authors to get read through from the rest of their series. I think at the end of the day, if there are people who would prefer books for free, then they were probably never going to buy your book. They’re not your readers. Besides, we’ve always been able to read books for free at the library and authors only get paid once for that. Well, scheme dependent. There are other schemes now. But still.
Lynn Love says
This is brilliantly helpful and inspiring, Sacha. As someone who already earns a (very small) income from short stories/serials, I’d love to be able to grow that writing income and I’m very happy to write almost whatever I need to do it. I’ll take a look at your links – thanks
Sacha Black says
I’m so glad you found it useful, and thank you for your kind words. Income is income. You might not be where you want to be, but you’re a helluva lot further ahead. The first sale is always the hardest. Now you just got to push that snowball down the hill 💜
Lynn Love says
Ah, thanks for the words of encouragement, Sacha. I need to search out more markets for sure. All the best and I’m really enjoying reading your posts 🙂
Sacha Black says
ahhh thank you so much 🙂 glad you enjoy them.
angelaackerman1 says
The only proviso I would add is to never sell your soul. I see people go all-in on affiliate sales and they end up marketing so much that they turn off their readership and network. There’s no affiliate income in the world worth that when you’re an author.
Always know who you are getting into bed with–know their values, their product, their work ethic and their brand. If any of these things don’t match your own, don’t promote them. 😉
Sacha Black says
Oh I totally agree. Affiliation is a fine balance. I only recommend things I’m part of – like conferences and then products or books I actually use like Vellum, KDP rocket and various books I’ve loved. The way I see it, if I use and love the thing, I’m happy to promote it. If for whatever reason I’m unsure, I back away. I’ve had to a few times this year actually. Having been asked to be part of things I then hear bad things about – it’s awkward to then back off, but I care more about reputation than $$.
Savita says
Hi Sacha,
Just a note to let you know that I have reviewed your book ‘How to Craft Superbad Villains’ on
https://www.himalayanwritingretreat.com/crafting-a-truly-evil-villain/.
I learnt a lot from your book and I’m implementing some of your ideas to create a bad guy. Thanks!
By the way, the Self-Publishing Conference sessions were great! I could not catch them live because of the time difference but came away with lots of information on how writing and publishing works today.
Savita
Natalie Ducey says
Thanks for sharing this, Sacha. I recently did a reassessment of time spent and it’s an enlightening process and a necessary one. A shift was needed and it’s working. Cheers! 🙂
Sacha Black says
I’m so glad you found it useful 😀