If you want to sell books, then it’s not enough to just be good at writing anymore. In fact, being good at writing doesn’t really mean shit, (something I hate, but I can’t argue with the truth).
I watched a Chandler Bolt from Self Publishing School tutorial and he recounted a quote, from (I forget who), some big named best-selling author who was talking to a newbie about to publish.
This young author asked how the best selling author did it, how he sold so many books. To her disgust, he said it wasn’t about writing good books. He freely admitted he wasn’t the ‘best writer’ in the world. His accolades didn’t say “Best Quality Writer” or “Most Like Shakespeare” oh, no. His accolade said “Best-Selling Mofo” the only thing he (and subsequently the newbie writer) needed to be good at was selling.
I’ve talked about Author Earnings before, it’s a report on the whole book industry from Data Guy and Hugh Howie, something that I like to ponder on regularly. If you’re taking book selling seriously, then I think studying the industry is important. You don’t want to establish yourself as a writer and then get side slammed because one of your platforms for selling books closes. I look to the future a lot, and I talked about the debate between the indie and traditional publishing routes back in September, but today I am pondering the latest Author Earnings report, and what it might mean for us writers. Continue reading